New Zealand’s most advanced trademark application service
Make your mark. Protect your brand.
Enter your trademark
Use the Smart Selector to choose your goods
Enter your details
Your application is instantly submitted
Built by lawyers
Ideally placed to help you
Trademarks Direct has been built by trademark lawyers who identified a need for a truly simple and affordable way to file trademarks online.
No surprises and no hidden fees
Our pricing model is affordable and transparent. Our one-off application fee includes all official fees, without lawyers’ overheads.
Designed For You
Advanced, easy to use system
Our Smart Selector uses ground breaking AI technology developed by Sortify.tm to help identify your relevant goods, quicker than ever.