Free Real Estate Busines Management Software

REALA helps you manage your real estate business by connecting your clients, listings and all the tools you need, all in one place.

Meet Your New Real Estate Assistant

REALA is a free CRM that allows you to keep track of your listings, contacts, tasks, expenses, documents, notes and more.

Agent Website Starting at $19/mn

Take REALA to the next level with a beautiful, mobile-friendly, real estate agent website that you can easily update and collect leads from. You’ll also get email account integration to link emails to listings and contacts and can launch your website in under 30 minutes.

Fast & Easy

Listings are fed directly from REALA so your site is updated automatically.


Members of Santa Barbara MLS can add full property search and IDX feed for only $39/mn.

Features You’ll Use, Software You’ll Love

REALA is for real estate agents who are on the go, juggling clients and projects and spending too much time on the administration of their business. Get control of it all and focus on getting more listings.

Contact management

Manage your contacts and link them to listings to track your clients and business over the years.


Sync to Outlook or Google calendar to manage listing appointments, open houses and archive your work.

document management

Sync documents and files from Box, Google Drive, Dropbox (coming soon) or upload directly into REALA. 

expense tracking

Enter one-time or recurring expenses for your listings for taxes or to provide clients with reports.


Assign tasks to yourself or assistants, then link to listings and clients to stay more organized.

email integration

Upgrade to the $19/mn Agent Website Package and integrate your email to link communications.

Real Estate Software, Reinvented

For years, real estate agents have had plenty of CRM and IDX website providers to choose from. But REALA is different. REALA is an all-in-one cloud-based software combining a powerful real estate sales CRM with business management tools, plus a modern agent marketing website, in one solution. Now you can manage every part of your business — not just sales and leads. 

Manual or IDX Listing Updates

Manually upload listings or connect via your local MLS and have listing automatically updated.* The IDX Premier Package provides automatic listings updates into REALA and a modern property search feature on your REALA powered agent website. Once a listing is in REALA, you can link contacts and leads to the listing to keep track of their clients and potential business.

*Currently only Santa Barbara Association of Realtor has IDX Premier Package option.

Launch Your Website Today

For just $19/mn, you can get a website launched today! Your manually uploaded listings into REALA will display on your new website in real time. Showcase select solds and new listings, share real estate tips on your blog or just add a secondary niche website to your online presence to generate more leads.

Open Your Account Today!